Agadir, situated on Morocco’s southern Atlantic coast, is a modern and welcoming city known for its sunshine, beaches, and laid-back vibe. With a population of around 600,000, it is one of Morocco’s major urban centers and a popular destination for both local and international tourists. Unlike Morocco’s ancient imperial cities, Agadir was almost completely rebuilt after a devastating earthquake in 1960, giving it a more contemporary feel with wide boulevards, clean streets, and well-planned neighborhoods. The official language is Arabic, but French is widely spoken, and many people working in tourism also understand English. The local currency is the Moroccan dirham (MAD), and credit cards are accepted at most hotels, restaurants, and larger shops, though cash is recommended for markets and smaller vendors. Agadir enjoys a mild, sunny climate year-round, with average temperatures ranging from 20°C to 30°C (68°F to 86°F), making it ideal for beach visits and outdoor activities. The Port of Agadir, located just minutes from the city center, is well-equipped for both commercial and cruise traffic, offering easy access to taxis, guided tours, and shuttle services. Public transportation is available via buses and taxis, with affordable fares. The city is considered safe for travelers, especially in tourist areas, though visitors should follow standard precautions and respect local customs. Agadir is also a gateway to the Anti-Atlas Mountains and nearby towns like Taroudant, providing access to more traditional Moroccan culture and landscapes. With its blend of seaside leisure, modern convenience, and Moroccan hospitality, Agadir offers a comfortable and engaging base for exploring the country’s southern region.